Less hype. More operating reality.
AI is going to change businesses, teams and jobs faster than most people are ready for. This is my public notebook for making sense of it, building through it, and turning noise into useful systems.
Diary
Short notes, fresh observations and things I have noticed this week.
Go to Diary → Ideas / frameworks / signalInsights
Longer thinking, operator lessons, news interpretation and practical takes.
Go to Insights → Builds / experiments / workstreamsProjects
The bigger things being built in public, plus the journals attached to them.
Go to Projects → Briefings / watchable versionsVideos
Short explainers, demos and spoken versions of the argument.
Go to Videos →The Math of Immortality: What Geoffrey Hinton's Talk Made Me Reconsider About AI
Geoffrey Hinton does not frame AI as a better tool. He frames it as a different kind of intelligence: copyable, shareable, hard to kill, and increasingly capable of building models of the world.
Netflix, AI Agents and the Quiet Rubberizing of Advertising
Netflix is testing AI agents that can manage, optimise and purchase ads. That is a clearer signal than another AI content demo: marketing is moving from asset generation to campaign operations.
Agent memory is the wrong place to start
Before adding memory to an agent, decide what it should remember, what state matters, and when the workflow should stop being a conversation and become code.
Fast notes from the messy middle of AI adoption.
View all Diary posts →AI content is the least interesting bit
The useful part of AI is not making more posts. It is changing how the work gets done.
Structure before scale
Before adding volume, the site needed a clearer split between short notes, deeper insights and project workstreams.
Your team needs a work map before an AI policy
Policies matter, but most teams do not yet understand the work they are trying to govern.
Real workstreams, experiments and project journals.
View all Projects →Agents Trading Lab
A research journal on using agents to observe markets, reason about setups and test bounded trading workflows.
Research journal only. No financial advice. No live trading claims unless explicitly documented.
Web-based Ads Tool
A web-based tool for planning, generating, testing and learning from ad campaigns without turning the process into generic ad slop.
Cleo
A creative technology group helping brands move from rented attention to owned engagement.
Foundry
The implementation vehicle for Jason's AI, marketing and operating-system work.
Zenko
A protocol for purposeful engagement where attention becomes action, action creates value, and value funds real-world good.
Map the AI disruption inside your business before you buy another tool.
For serious owners, founders, marketers and operators: Foundry turns the diary’s public thinking into private diagnosis, implementation plans and working systems.