UGC-Style AI Video Is Getting Dangerously Close
A short X video is a useful signal: AI-generated UGC-style ads are moving from novelty toward something brands will actually test in the wild.
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Netflix, AI Agents and the Quiet Rubberizing of Advertising
Netflix is testing AI agents that can manage, optimise and purchase ads. That is a clearer signal than another AI content demo: marketing is moving from asset generation to campaign operations.