The buying decision can happen before the funnel begins
An AI visibility audit and a live tooling choice showed the same mechanism: an agent compared structured evidence and formed a shortlist without opening ads or landing pages.
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buyer behaviour
Everything published under this signal: diary notes, insights, projects, resources, videos and linked company pages.
The buying decision is moving outside the marketing funnel
AI agents can compress discovery, comparison and selection into one answer, filtering suppliers before an ad or landing page gets seen.