Cleo

About Cleo

Cleo is a creative technology group built around one belief: brands should own their relationships with their audiences, not rent them from platforms.

For years, brands have handed their communities to social networks, streaming platforms, ad networks and marketplaces. They pay to reach people they already earned. They collect impressions instead of relationships. They spend more every year and often understand less about what actually moved people to act.

Cleo exists to change that.

At its heart, Cleo brings together strategy, creativity, AI, immersive technology, engagement mechanics and purpose-led infrastructure. The aim is simple: help brands create campaigns and experiences that people don’t just see, but actually take part in.

Cleo is made up of two agency models working together.

The first is the human-led agency: senior strategists, creatives, producers and marketers building campaigns, brand platforms, partnerships and experiences for clients. This is the part of Cleo that understands story, taste, culture, commercial pressure and the human judgment that still matters.

The second is the AI-accelerated agency, which is moving incredibly fast. This layer uses AI agents to speed up research, content, social, design, campaign planning, reporting, lead generation and customer journeys. It does not replace the human agency. It gives it leverage. The human team sets the direction. The AI layer accelerates the work.

The framework that ties Cleo together is Narrative, Experience, Purpose.

Narrative is the story. Why should anyone care? What is the belief, tension or ambition behind the campaign?

Experience is the way people participate. Not just watching an advert, but entering a world, completing a challenge, joining a community, earning a reward, watching content, learning something or taking an action.

Purpose is the impact. The reason the campaign matters beyond attention. That might be verified social good, carbon offsetting, community funding, education, wellbeing or giving people a fairer value exchange for their time.

Cleo’s core components support that framework.

Pavia is the immersive experience layer. It allows brands to create 3D worlds, virtual spaces and interactive experiences that can live on their own websites or inside open-world environments. Instead of sending audiences to someone else’s platform, brands can build owned digital spaces where people explore, engage, shop, learn and return.

Zenko is the cause and engagement engine. It turns actions into rewards and impact. A person might learn, move, shop, play, watch or take part in a campaign. Zenko gives that action value, then connects it to rewards, proof and real-world good. It is the layer that makes participation measurable and meaningful.

ScriptTV is the decentralised streaming platform. It gives brands, clubs and creators a way to distribute video content without being completely dependent on traditional platforms. For sports clubs, entertainment brands or communities with valuable content, that matters. It means more control, more ownership and more ways to reward viewers for attention.

Together, these pieces create a different kind of agency group.

Cleo can create the campaign, build the experience, distribute the content, reward the audience and prove the impact. That is the important bit. It is not just creative. It is not just AI. It is not just Web3. It is a full engagement stack.

For a brand, using Cleo might mean launching an AI-powered campaign that drives leads and sales. It might mean building an immersive product experience in Pavia. It might mean rewarding customers through Zenko for completing actions. It might mean launching a club channel or content experience through ScriptTV. Or it might mean bringing all of those together into one campaign where the audience is not passive, but involved.

The objective is to help brands move from rented attention to owned engagement.

That is what Cleo is really building: a system where stories become experiences, experiences create action, and action produces measurable value for the brand, the audience and the world around them.

You can learn more at Cleo.xyz.