AI content is the least interesting bit
The useful part of AI is not making more posts. It is changing how the work gets done.
Tag archive
marketing
Everything published under this signal: diary notes, insights, projects, resources, videos and linked company pages.
Netflix, AI Agents and the Quiet Rubberizing of Advertising
Netflix is testing AI agents that can manage, optimise and purchase ads. That is a clearer signal than another AI content demo: marketing is moving from asset generation to campaign operations.
AI opens the sale. It doesn't close it.
Your customer's first move isn't Google any more. It's a conversation with a machine, and that machine is writing your shortlist before anyone visits your site.
AI does not make agencies faster. It makes hourly billing dishonest.
AI compresses agency work, but the bigger shift is pricing. If the hour is no longer the unit of value, billing by the hour tells clients the wrong story.
Your AI marketing stack has a hidden invoice you have not seen yet
The flat-subscription AI era made marketing teams lazy about token economics. Agentic workflows turn that into a real operating risk.
Web-based Ads Tool
Project journal for Jason's web-based ads tool.
Opening note for the web-based ads tool
The first public framing for the ads tool project.
Cleo
A creative technology group helping brands move from rented attention to owned engagement.
Foundry
The implementation vehicle for Jason's AI, marketing and operating-system work.