Adobe just put a price on AI visibility
Adobe Brand Visibility is not another SEO dashboard. It is a signal that being cited by ChatGPT, Copilot, Perplexity and Google AI Mode is becoming a measurable marketing surface.
Tag archive
AI search
Everything published under this signal: diary notes, insights, projects, resources, videos and linked company pages.
The buying decision can happen before the funnel begins
An AI visibility audit and a live tooling choice showed the same mechanism: an agent compared structured evidence and formed a shortlist without opening ads or landing pages.
AI search is becoming an agent layer. Your website is not ready.
Search is starting to behave less like a list of links and more like an operator. That changes what businesses need from their websites.
The buying decision is moving outside the marketing funnel
AI agents can compress discovery, comparison and selection into one answer, filtering suppliers before an ad or landing page gets seen.
AI Search Is Becoming an Agent Layer
A video explainer on why search is becoming more agentic, what that means for websites, and why most businesses are not ready for AI systems that need to understand and act.
Your customers are deciding before they reach your site.
A video companion to the Decision Before the Click insight, covering why AI-assisted shopping moves the buying decision upstream of the website.