Video briefing
Your customers are deciding before they reach your site.
A video companion to the Decision Before the Click insight, covering why AI-assisted shopping moves the buying decision upstream of the website.
Ecommerce has spent twenty years optimising the visit.
This video sits alongside the written insight on why that assumption is breaking: more of the buying decision is happening inside AI-assisted comparison, recommendation and shortlisting before a customer ever reaches the site.
Watch this alongside the written insight: Your customers are deciding before they reach your site..